84% of respondents in a recent ChangeUp survey emphasized that the dealership influenced their decision to buy. In fact, three out of four buyers under 45 weren’t certain about their vehicle choice until visiting a dealership. This tells us that in-person shopping is still very much an enjoyable and critical part of the car-buying process, and every square inch counts in the space where the decisions happen.

We design these spaces to foster confidence and connection, with layouts that allow for clear conversation and easy access to digital tools. Privacy matters, so we balance openness with acoustic considerations to ensure customers feel comfortable asking questions and discussing options.